2 October 2008
SIMMS introduced more than 80 new product
Posted by admin under: fishing clothes
If you’ve stumbled down a stream bank in the pre-dawn hours and knew – just knew – that the pulsating river at your feet was full of big, hungry fish then you can relate to the electric feeling running through Simms® these days.
Simms is wading into extraordinary territory at the FlyFishing Retailer Expo, introducing more than 80 new products – from boots and waders to sportswear, outerwear, vests and packs – in the most aggressive product expansion in the 28-year history of the Montana-based company.
Highlights of the revamped 2009 product line include:
-
The world’s first Vibram® soled wading boots with exclusive Simms StreamTread™ grip sole. Simms will offer eight footwear models with sure-footed, easy-to-clean Vibram soles including wading boots designed especially for women anglers, sandals and wading shoes. These boots have been extensively field-tested and in virtually every fishing situation have preformed as well as felt-soled boots.
- A new finish process for the expanded sportswear collection. Simms’ exclusive COR3 Technology™ fabric finish has a UPF rating of 30+, anti-microbial properties to minimize odor and outstanding wicking performance. The rallying cry for CORE3 is “No sun, no stink, no sweat, no iron,” all of which are big benefits to those who want to do more fishing than laundry. Additionally, there are new pants, shorts and stylish, functional shirts for all types and sizes of anglers.
-
New made-in-the USA GORE-TEX® waders like lightweight Headwaters™ stockingfoots in both men’s and women’s styles and the Headwaters™ pants for those days when chest-highs are just too much. Simms is also introducing three waders with premium design features utilizing Toray® QuadraLam™ technology.
-
Updated versions of Simms’ award-winning fishing vests and a collection of all-new backpacks, day packs and chest packs. Simms’ waterproof Dry Creek™ line has been refigured, too, with offerings including everything from boat bags to flats packs.
-
Redesigned features on a number of technical outerwear products, including new colors on the G4 Pro jacket, and updates to the best-selling G3 Guide jacket.
- New casual-wear T-shirts designed by leading fishing artists Jeff Currier, Derek DeYoung and Mike Stidham – with a retail price under $30.
Simms’ vibrant new line will be in retailer shops across North America early in 2009.
